I choose to inform people ages 15-40 of the true effectiveness of blue light blocking glasses because they are the main target for marketing for blue light glasses. The target audience is anyone who can purchase blue light blocking glasses and spends a lot of time in front of a screen a day. It is important that this demographic is informed on the misconceptions and effectiveness of blue light blocking glasses because if not they would spend money on an item they do not need and fund more marketing for the product to capture another victim.  I hope anyone who views my YouTube short reevaluates whether they need to spend the extra 11-20 dollars for a product that does not ease digital eye strain symptoms and investigates alternatives that do not cost anything. 

I chose to do a YouTube short instead of another video streaming method because people tend to have shorter attention spans and look for quick answers under or around a minute. My video is not in typical TikTok format, so I felt it would blend in better on a YouTube short feed than on a TikTok fyp or Instagram reels. My short works well to inform people on the misconceptions on blue light blocking glasses, but I wish I could have added a conclusion to the video reinforcing the idea that you do not need blue light glasses and that there are other alternatives. Alternatives like practicing the 20-20-20 method and using night mode on your devices to reduce the output of blue light glasses from your screen work to ease digital eye strain symptoms and promote better sleep. Some options that functioned effectively in my video were the use of closed captions and pictures. I spoke fast in the video to capture attention and added captions just in case anyone did not understand anything I said. Closed captions were recently introduced to TikTok videos, zoom, and even cable TV.  My selected age range is the ones consuming these types of media and using Zoom, so naturally adding to my video felt necessary to further connect with my audience. The images used in my video included people with multiple races and included a meme for the younger audience. This is especially important because when I do not see someone who looks like me in the media, it is concerning. I want my audience to know that they are represented and based on a study done by Henri Tajfel, humans tend to feel more comfortable when they are in an “in-group.”